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I ask this because I know that many people are absolutely clueless as to what their Realtor is doing to market their home. I was looking at the expired listings yesterday, and there were something like 84 of them and I came across this one:

Great Oppertunity

and this was followed by an 8 word description with NO PHOTOS.

Now the Marketing box in the MLS (that is where you give the viewers a detailed description of the property) allows for 1000 characters. The agent utilized only a fraction of the space available, which means that potential buyers had very little information available to them. More importantly, there were no photos. Some buyers and agents will actually only look at those that offer a picture, because proverbially, the picture says a thousand words, so even if you didn’t have any information in the description box you should have some photos.

For me the word Oppertunity says a thousand words and gives me a pretty good idea of the kind of agent handling the transaction. Little wonder that this listing languished on the market for over 6 months with no takers. Which should not be the case, because in the agent remarks this agent said this property was priced to sell. Well, if it WAS priced to sell, WHY DIDN’T IT SELL?

© Randy “Lazarus” McAtee
Owner/Broker Lazarus Realty

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