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…by taking great pictures?

The single most powerful tool a Realtor has for attracting buyers to your home is the camera. High Quality Photography should be part and parcel of every listed property - BUT its not! Please take the time to read this. What is worse is many properties are listed on the MLS and have no pictures whatsoever. If your Realtor isn’t so much as taking a picture to sell your home, or a least a good one, what else is he/she not doing?

In order to take stunning indoor shots that will wow potential buyers, a Realtor needs these 3 items (or a professional photographer):

1. A good camera
2. A wide angle lens
3. LIGHT - LIGHT - LIGHT

Number 1 takes little explanation. You’re property doesn’t get quality exposure with a picture taken off a fancy cell phone.

A wide angle lens will capture more of the space. The more space you capture the bigger it looks. With a good wide angle lens you can make a tiny cabin look BIG.

LIGHT - LIGHT - LIGHT and more LIGHT - if you have #1 and #2 and you dont have good light, chances are the pictuer won’t be that great. GOOD LIGHT IS A MUST.

Below are two indoor shots that were taken at night using the indoor lights and an SB-800 Flash.

Remember, 88% of all buyers are searching for homes via the internet. Marketing your home with the best possible pictures is the single most important thing your Realtor can do to attract buyers. Nothing attracts buyers more than great pictures, except perhaps a discounted price.

Want to SELL your home? Call me.

© Randy “Lazarus” McAtee
Owner / Broker Lazarus Realty
559-301-1647
Email Me

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