Blogging Broker

the internet truly is the information superhighway and when it comes to real estate transactions that translates into providing vast amounts of information to the consumer as fast as they can click a keyboard.   that’s assuming the consumer KNOWS how to navigate the internet and tap into the information available. MANY consumers do; some dont/cant.  

its important to note that some brokers/agents themselves dont (know how to utilize the internet).  some can barely navigate their local MLS!   i admit – i am among them.  i am on two MLS services: Fresno and Kings County.  the Fresno MLS uses Rapatoni which im very good at — but Kings Co. uses Paragon which im barely familiar with.  im much more adept at the internet overall than say the Kings County MLS.

when i was with one of Fresno’s largest real estate firms and the market began to turn down a couple of years ago there was a lot agents talking about how the internet was going to put them out of job – partly due to the what i mentioned above: information shifting into the hands of the consumer; and partly due to rise in discount brokers.  i suppose that to a certain extent this is true. but information is not a  subsitute for experience.

if you read my blog on the The Realtor you will see that my priest commented and made an important correction and from it i would like to draw this analogy:

i know a lot about my faith.  i read about it in MANY books including the entire catachism on this site by FR Thomas Hopko.  i have educated myself on the internet. but that is no subsitute for the experience of my priest.  i saw one thing in the video and he saw something totally different.  there’s no subsitute for a good priest.  one on one he helps me navigate my spiritual path.  there’s no subsitute for a good broker either.